What vegency can do for you

Scope of services

For vegency, the sustainable success of its clients is always 100 % at its focus. Our clients profit from our integrated communication approach. For each task, vegency puts together the most efficient brand communication mix from the various disciplines.

For us, professionalism, creativity and efficiency are equally essential preconditions for successful brand communication as are integrity, credibility, trust and respect towards our clients, society and the environment.

What excites us

The transformation of an economy largely dominated by animal products, in which animal welfare still plays a subordinate role, into a vegan economy with communicative support is a very exciting challenge for me...

Gunhild Flöter

The transformation of an economy largely dominated by animal products, in which animal welfare still plays a subordinate role, into a vegan economy with communicative support is a very exciting challenge for me...

Gunhild Flöter

"Critics describe it as a bland trend, supporters as the biggest lever for animal welfare, health, climate and environmental protection: veganism polarises..."

Angelika Schulz

"Critics describe it as a bland trend, supporters as the biggest lever for animal welfare, health, climate and environmental protection: veganism polarises..."

Angelika Schulz

"The transformation of an economy largely dominated by animal products, in which animal welfare still plays a subordinate role, into a vegan economy with communicative support is a very exciting challenge for me. What many still do not know: mass livestock farming alone is responsible for almost 15 percent of all greenhouse gas emissions worldwide - according to a report by the Food and agriculture organization of the UN in 2017. And most of the world's fresh water consumption is used for meat production. These facts are so alarming that the Federal Ministry of Agriculture issued a recommendation in 2017 to shift consumption to climate-friendly foods.

All experts agree that a vegan lifestyle is still on the rise at a rapid pace and that we can already speak of a globally booming multi-billion market. Large companies and 'meat giants' - such as Wiesenhof, Tysons, Nestlé and Unilever - have long since entered this market. Even ALDI points to 150 vegan products in its range. My special concern: to focus more on 'transparency' and 'sustainability' in the production and marketing of vegetarian and vegan products through creative and target group-oriented communication. 'Responsibility in the supply chain', 'Fair Trade', 'Conservation of biodiversity' and 'Prudent food processing that is transparent to consumers' are issues that will play an increasingly important role in the future if companies are to remain credible and sustainable in the vegan market of tomorrow."

Gunhild Flöter

„Critics describe it as a bland trend, supporters as the biggest lever for animal welfare, health, climate and environmental protection: veganism polarises – and yet it has become a buzzword in almost all industries. While 10 years ago requests for vegan car interiors would have been unthinkable, nowadays it seems only logical to consider the keyword "vegan" not only in connection with food, but also in all other areas of life. Whether cheese alternative, motorcycle gloves or investment: demand and offers rise rapidly. Leading experts agree that this upward trend will continue exponentially in the coming years.

This development also inspires me personally, because my drive to strategically support vegan and sustainable concepts stems from my own vita: motivated by ethical, ecological and health arguments, I decided for the vegan way of life in 2013. At vegency, my professional expertise in strategic communications is used in exactly this field – linking two of my greatest passions. I focus on three key success factors: innovative strategies that allow all measures to be targeted; gripping ideas that speak the language of the target group; and the passion to support our customers in the best possible way.“

Angelika Schulz

Our areas of expertise

We at vegency have vast expertise in various markets and industries. We use this know-how to implement unusual and creative concepts that demonstrably contribute to making our clients better known and more successful.

Please ask us if you would like to know more about specific experiences or references.

Strategic services:

  • Brand strategy and positioning
  • Further development of business modelas
  • Sales strategy & marketing
  • Product and offer development
  • Market structures and competitive analyses

Brand communication services

  • Branding including employer branding
  • Campaigning & reputation management
  • Internet & web shops
  • Advertising & creation
  • Digital & social media
  • Public relations & events
  • Corporate publishing
  • Trade cmmunication
  • Sales marketing & promotion
  • Media planing
  • Presentations
  • Trade fairs
  • Video & animation
  • CSR communcation
  • Content management
  • Representative office in the German capital