Whether brand positioning or brand staging (branding), press, media and influencer relations, social media support or POS marketing: consistent communication is key. If companies want to be perceived in a growing maze of products and services, they need differentiation and a clear brand image. Especially for the topics ‘vegan’ and ‘plant-based’, target groups are diverse: for people who eat flexitarian, omnivore, vegan or vegetarian, taste and optics are not the only important topics anymore. Ethics, sustainability and social commitment are moving increasingly into focus and therefore must be considered in a holistic communication strategy.
The vegency team has in-depth plant-based know-how and provides tailor-made brand communication consultation for companies, NGOs, and start-ups with plant-based, vegan or cell-based offers in B2C and B2B sectors for German-speaking as well as internationally.
For our environment, social justice, animals and our health: plant-based, vegan products and organic sustainable agriculture are important components of a better future. We support this with communication concepts that perfectly position your product, service or project and generate interest in matching target groups.
